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How much is your time worth?

How much is your time worth?

We received a call not too long ago from potential customer who wanted us to set-up a website on his own server in an attempt to avoid the monthly subscription. At first thought this may seem a good idea but ... is he really saving any money here? Lets compare the cost of his do-it-yourself (DIY) approach to that of a subscribed user.

So, how would most new business enter the web? Start with what they know ... email and social media, then get a website.

Many do-it-yourself productions use a free email provider (like Gmail). The Facebook page will look different from the Twitter which looks different from the website and; you can usually tell right away from the graphics that nothing was professionally done.

This DIY web-presence does not establish confidence in new customers which is sad given that the businessperson sacrifices many hours each week, reading tutorials, tinkering with HTML and Microsoft paint. All for a result that's nothing close to what a professional can accomplish in a few minutes.

On the other hand our customer will have a company email address and matching professional graphics on his website, Facebook and Twitter. His website is up and running in no time because he didn't spend many hours agonizing over technical details. When he needs help, he calls or emails support and spends the time saved looking for new customers who are very impressed with his professional web presence.

Our potential customer was trying to save $230 TT per month, less that $10 US per week. Our question is ... how much is your time really worth?

Is $10 a week really worth the hours on Google every-time you have an issue.

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