News and Updates

DSLR Cameras

Options for In-house Photography

Taking high quality photos is a basic marketing function for any business managing a website. Primarily you will need to capture representations of your products and services. You may also want to capture some images of your facilities and staff if this is key to your core offerings. There are several option for photo and image capture. The one you choose depends on your intended use, abilities and of course ... budget.

Options for video and photo capture

  • Entry level Digital SLR (DSLR) Camera
  • High end point-and-shoot cameras.
  • Smart phones and tablets

Many high-end smart-phones have built-in photo and video capability. This works well for blog posts and social media however these photos are often inadequately lit, focused and too low-resolution for professional graphic editing. A good point-and-shoot camera will have a proper flash, lens, image stabilization, shooting options and other technical features to dramatically improve image and video quality. Most professional photographers prefer DSLRs but these are a little more technical than point-and-shoot cameras. Particularly, DSLRs don't have the large viewfinders you will find on point-and-shoots.

The Nikon D3300 is a good entry-level DSLR. The photo quality is excellent for all most purposes and it also captures high-definition video. You may want to purchase some accessories including lenses, tripod and a microphone. However you decide to, ensure that you have a steady source of quality photos for your website.